Terms of service

Last updated: April 20, 2026

IMPORTANT NOTICE: These Terms of Service contain a binding arbitration agreement and class action waiver in Section 22. By using the Services, you agree that disputes will be resolved by individual arbitration and you waive your right to participate in a class action. Please read carefully.

OVERVIEW

Welcome to DearFur! The terms "we," "us," and "our" refer to DearFur, a sole proprietorship located in Jacksonville, Florida, United States. DearFur operates the website located at dearfur.com (the "Site") and all related information, content, features, tools, products, and services (collectively, the "Services") in order to provide you, the customer, with a curated shopping experience for pet products. DearFur is powered by Shopify, which enables us to provide the Services to you.

The below terms and conditions, together with any policies referenced herein (these "Terms of Service" or "Terms") describe your rights and responsibilities when you use the Services.

Please read these Terms of Service carefully, as they include important information about your legal rights and cover areas such as warranty disclaimers, limitations of liability, arbitration, and class action waiver.

By visiting, interacting with, or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these Terms of Service or Privacy Policy, you must not use or access our Services.

SECTION 1 — ELIGIBILITY, ACCESS AND ACCOUNT

You must be at least 18 years old to purchase from the Services. By agreeing to these Terms of Service, you represent and warrant that: (a) you are at least 18 years old and have the legal capacity to enter into binding contracts; (b) the information you provide is true, current, and complete; and (c) you will not use the Services for any unlawful purpose.

The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has submitted information to us, please contact us at hello@dearfur.com.

To use the Services, including accessing or browsing our online store or purchasing any products or services we offer, you may be asked to provide certain information such as your email address, billing address, payment information, and shipping address. You represent and warrant that all information you provide is correct, current, and complete, and that you have all rights necessary to provide such information.

You are solely responsible for maintaining the security of your account credentials and for all activity under your account. You may not transfer, sell, assign, or license your account to any other person. We reserve the right to refuse service, terminate accounts, or cancel orders at our sole discretion.

SECTION 2 — OUR PRODUCTS

We have made every effort to provide accurate representations of our products in our online store. However, please note that colors, product appearance, and dimensions may differ from how they appear on your screen due to the type of device you use, your display settings, and photographic lighting. We do not warrant that the appearance or quality of any product purchased by you will exactly match the images or descriptions provided.

Country of origin. DearFur products are shipped from warehouses located in the United States. However, many products are manufactured in other countries, including but not limited to China. We do not make any "Made in USA," "American-made," or similar country-of-origin claims for products unless expressly stated on a specific product page. Country-of-origin information is provided on the product packaging as required by U.S. Customs and Border Protection regulations.

All descriptions of products are subject to change at any time without notice at our sole discretion. We reserve the right to discontinue any product at any time and may limit the quantities of any products that we offer to any person, geographic region, or jurisdiction, on a case-by-case basis.

SECTION 3 — PET PRODUCT SAFETY AND DISCLAIMERS

Read this section carefully — it contains important safety information about pet products.

Supervision required. All pet toys, chews, treats, and accessories should be used under adult supervision. No pet toy is indestructible. Inspect products regularly for wear and damage, and discard any product showing signs of damage that could pose a choking, ingestion, or injury risk.

Proper sizing and fit. Collars, harnesses, leashes, beds, carriers, apparel, and similar products must be properly sized for your pet. Measure your pet carefully and consult our sizing guides before purchase. Improperly sized products may cause injury, escape, or discomfort.

Not medical or veterinary products. DearFur products — including calming, anxiety-relief, grooming, dental, digestive support, and wellness items — are not intended to diagnose, treat, cure, or prevent any disease or medical condition. They are not substitutes for veterinary care, professional training, or medical advice. Always consult a licensed veterinarian for health concerns, behavioral issues, or before introducing any new product to a pet with existing health conditions, allergies, or dietary restrictions.

Allergies and sensitivities. Pets may have allergic reactions or sensitivities to materials, fragrances, or ingredients in any product. Introduce new products gradually, monitor your pet closely, and discontinue use immediately if any adverse reaction occurs. Contact your veterinarian if symptoms persist.

Assumption of risk. You acknowledge that pets are living animals whose behavior is inherently unpredictable, and that all pet products carry inherent risk of misuse, damage, or injury. You assume all responsibility for the appropriate selection, use, and supervision of products purchased from the Services.

SECTION 4 — ORDERS

When you place an order, you are making an offer to purchase. DearFur reserves the right to accept or decline your order for any reason at its sole discretion. Your order is not accepted until DearFur confirms acceptance. We must receive and process your payment before your order is accepted.

Please review your order carefully before submitting, as DearFur may be unable to accommodate cancellation requests after an order has been accepted or processed for shipment. In the event that we do not accept, make a change to, or cancel an order, we will attempt to notify you by contacting the email address, billing address, and/or phone number provided at the time the order was placed.

Your purchases are subject to return or exchange solely in accordance with our Return Policy.

You represent and warrant that your purchases are for your own personal or household use and not for commercial resale or export.

SECTION 5 — PRICES AND BILLING

Prices, discounts, and promotions are subject to change without notice. The price charged for a product will be the price in effect at the time the order is placed and will be set out in your order confirmation email. Unless otherwise expressly stated, posted prices do not include taxes, shipping, handling, or other charges.

Sales tax. Applicable state and local sales taxes will be calculated and added to your order based on your shipping address.

Prices posted in our online store may be different from prices offered in physical stores or in other online stores operated by third parties. We may offer, from time to time, promotions on the Services that are governed by terms and conditions separate from these Terms. If there is a conflict between promotion terms and these Terms, the promotion terms will govern.

You represent and warrant that: (i) the payment information you provide is true, correct, and complete; (ii) you are duly authorized to use the payment method you select; (iii) charges incurred by you will be honored by your bank or payment provider; and (iv) you will pay all charges incurred at the posted prices, including shipping, handling, and applicable taxes.

SECTION 6 — SHIPPING AND DELIVERY

We make reasonable efforts to ship orders within 48 hours of order confirmation. Estimated delivery windows are posted on our Shipping Policy page and are estimates only — not guarantees. We are not liable for shipping or delivery delays caused by shipping carriers, weather, customs, or other events beyond our reasonable control.

Once we transfer a product to the carrier, title and risk of loss pass to you. For lost, stolen, or damaged packages after carrier pickup, you may contact us and we will assist with carrier claims on a case-by-case basis, but we are not obligated to provide replacements or refunds for such losses.

SECTION 7 — RETURNS AND REFUNDS

Our return and refund procedures are described in our Return Policy, which is incorporated into these Terms by reference. Please review the Return Policy carefully before purchase.

SECTION 8 — REVIEWS, TESTIMONIALS, AND USER CONTENT

We value honest feedback from our customers. If you submit reviews, testimonials, photos, videos, ratings, or other content about our products or the Services ("User Content"), the following rules apply:

• Authenticity. Your reviews must reflect your honest opinion based on actual use of the product. We do not solicit, accept, or post fake, AI-generated, or misleading reviews.
• Disclosure of incentives. If you received any incentive — including a discount, free product, gift card, or other consideration — in exchange for a review, you must disclose that clearly in the review itself. We do not condition any incentive on the content or sentiment of a review.
• Material connections. If you have a personal, family, employment, or business relationship with DearFur, you must disclose that relationship when submitting a review.
• No conflicts of interest. Reviews must not be submitted by DearFur employees, family members, or anyone with an undisclosed material interest in the product's success.
• Lawful content. User Content must not contain false, defamatory, obscene, harassing, or unlawful material, infringe on any intellectual property or privacy right, or contain viruses or malicious code.

License to User Content. By submitting User Content, you grant DearFur a perpetual, worldwide, irrevocable, non-exclusive, royalty-free, fully-paid, sublicensable, and transferable license to use, reproduce, modify, adapt, publish, translate, distribute, publicly display, and publicly perform the User Content in any media, for any purpose, including marketing and promotional purposes. You represent and warrant that: (i) you own or have all necessary rights to the User Content; (ii) the User Content is accurate; and (iii) use of the User Content does not violate these Terms or any third-party rights.

We reserve the right, but have no obligation, to monitor, edit, remove, or refuse to post any User Content at our sole discretion. We do not endorse any User Content and are not responsible for it.

SECTION 9 — INTELLECTUAL PROPERTY

The Services, including all trademarks, logos, text, images, graphics, product photography, videos, audio, and the design, selection, and arrangement thereof, are owned by DearFur, its affiliates, or its licensors and are protected by U.S. and international intellectual property laws.

These Terms permit you to use the Services for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any material from the Services without our prior written consent. Unauthorized use of the Services may violate federal and state intellectual property laws. All rights not expressly granted herein are reserved by DearFur.

DearFur's name, logo, product names, and slogans are trademarks of DearFur. You must not use such trademarks without our prior written permission. Shopify's name, logo, product and service names, designs, and slogans are trademarks of Shopify Inc. All other trademarks appearing on the Services are the property of their respective owners.

SECTION 10 — OPTIONAL TOOLS AND THIRD-PARTY LINKS

The Services may provide access to tools, features, or content offered by third parties that we neither monitor nor control. We provide access to such tools and third-party content "as is" and "as available" without any warranties, representations, or conditions of any kind and without any endorsement. We have no liability arising from or relating to your use of any third-party tools or content.

The Services may contain links to websites operated by third parties. We are not responsible for examining or evaluating the content, accuracy, or privacy practices of any third-party sites. If you choose to visit a third-party site, you do so at your own risk, and you should review the third-party's terms and privacy policy before engaging in any transaction.

SECTION 11 — RELATIONSHIP WITH SHOPIFY

DearFur is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make on the Site are made directly with DearFur, not with Shopify. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and DearFur, including any injury, damage, or loss resulting from purchased products or services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with DearFur.

SECTION 12 — PRIVACY POLICY

All personal information we collect through the Services is subject to our Privacy Policy, which is incorporated into these Terms by reference. Certain personal information may also be subject to Shopify's Privacy Policy. By using the Services, you acknowledge that you have read and understood both privacy policies.

SECTION 13 — ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on the Services that contains typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, offers, shipping charges, transit times, or availability. We reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information, refuse, or cancel orders if any information is inaccurate at any time without prior notice — including after you have submitted your order. If we cancel an order that has already been paid, we will issue a full refund to your original payment method.

SECTION 14 — PROHIBITED USES

You may access and use the Services for lawful purposes only. You may not access or use the Services, directly or indirectly: (a) for any unlawful, fraudulent, or malicious purpose; (b) to violate any federal, state, local, or international law or regulation; (c) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (d) to harass, abuse, threaten, defame, or harm any person; (e) to transmit false or misleading information; (f) to transmit spam, chain letters, or unsolicited advertising; (g) to impersonate any person or entity; (h) to engage in any conduct that restricts or inhibits anyone's use of the Services; (i) to upload or transmit viruses or malicious code; (j) to reproduce, duplicate, copy, sell, resell, or exploit any portion of the Services; (k) to collect or track the personal information of others; (l) to spam, phish, pharm, scrape, or crawl the Services; or (m) to interfere with or circumvent security features of the Services.

We reserve the right to suspend, disable, or terminate your account at any time, without notice, if we determine that you have violated these Terms.

SECTION 15 — TERMINATION

We may terminate this agreement or your access to the Services (or any part thereof) in our sole discretion at any time without notice, and you will remain liable for all amounts due up to and including the date of termination.

The following sections survive termination: Eligibility representations, Pet Product Safety and Disclaimers, Intellectual Property, Reviews and User Content, Disclaimer of Warranties, Limitation of Liability, Indemnification, Arbitration and Class Action Waiver, Governing Law, Severability, and any other provisions that by their nature should survive termination.

SECTION 16 — DISCLAIMER OF WARRANTIES

The information presented on or through the Services is made available solely for general informational purposes. We do not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk.

EXCEPT AS EXPRESSLY STATED BY DEARFUR IN WRITING, THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" FOR YOUR USE, WITHOUT ANY REPRESENTATION, WARRANTIES, OR CONDITIONS OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE, REPRESENT, OR WARRANT THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN IMPLIED WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

SECTION 17 — LIMITATION OF LIABILITY

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO CASE SHALL DEARFUR, ITS OWNER, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, OR LICENSORS, OR THOSE OF SHOPIFY AND ITS AFFILIATES, BE LIABLE FOR ANY INJURY, LOSS, CLAIM, OR ANY INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST REVENUE, LOST SAVINGS, LOSS OF DATA, OR REPLACEMENT COSTS, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICES OR ANY PRODUCT, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

MAXIMUM LIABILITY CAP. TO THE FULLEST EXTENT PERMITTED BY LAW, DEARFUR'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICES, OR ANY PRODUCT PURCHASED, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID TO DEARFUR FOR THE PRODUCT GIVING RISE TO THE CLAIM IN THE SIX (6) MONTHS PRECEDING THE EVENT, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

SECTION 18 — INDEMNIFICATION

You agree to indemnify, defend, and hold harmless DearFur, Shopify, and our respective affiliates, owners, officers, employees, agents, contractors, licensors, and service providers from any losses, damages, liabilities, or claims — including reasonable attorneys' fees — payable to any third party due to or arising out of: (a) your breach of these Terms of Service or the documents they incorporate by reference; (b) your violation of any law or the rights of a third party; (c) your access to or use of the Services; or (d) any User Content you submit.

We will notify you of any indemnifiable claim, provided that a failure to promptly notify will not relieve you of your obligations unless you are materially prejudiced. We may control the defense and settlement of such claim at your expense, including choice of counsel, but will not settle any claim requiring non-monetary obligations from you without your consent (not to be unreasonably withheld). You will cooperate in the defense of indemnified claims.

SECTION 19 — SEVERABILITY

If any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed severed from these Terms. Such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 20 — WAIVER; ENTIRE AGREEMENT

Our failure to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service, together with any policies or operating rules posted by us on the Site or in respect to the Services, constitute the entire agreement between you and us and govern your use of the Services, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written.

SECTION 21 — ASSIGNMENT

You may not delegate, transfer, or assign this Agreement or any of your rights or obligations under these Terms without our prior written consent, and any such attempt will be null and void. We may transfer, assign, or delegate these Terms and our rights and obligations without your consent or notice to you.

SECTION 22 — BINDING ARBITRATION AND CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS.

22.1 Agreement to Arbitrate. You and DearFur agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Services, any product purchased, or any interaction with DearFur (a "Dispute") will be resolved exclusively by final and binding individual arbitration, rather than in court, except that (a) you may assert claims in small-claims court if your claims qualify and the claim remains in such court and proceeds on an individual (non-class, non-representative) basis; and (b) either party may seek injunctive or equitable relief in court for infringement or misuse of intellectual property.

22.2 Arbitration Rules and Forum. The Federal Arbitration Act governs the interpretation and enforcement of this Section. Arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, as modified by these Terms. The arbitration will be conducted by a single neutral arbitrator. The seat of arbitration shall be Jacksonville, Florida, though either party may elect to participate by telephone or videoconference. The arbitrator has exclusive authority to resolve any dispute about the formation, interpretation, applicability, enforceability, or scope of this arbitration agreement.

22.3 Class Action Waiver. YOU AND DEARFUR AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, OR PRIVATE ATTORNEY GENERAL ACTION. Further, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding. If this class action waiver is found to be unenforceable, then the entirety of this arbitration agreement shall be null and void as to such claim.

22.4 Informal Dispute Resolution. Before initiating arbitration, you agree to first contact us at hello@dearfur.com with a written description of your Dispute and your desired resolution. We will attempt to resolve the Dispute informally within sixty (60) days of receiving your notice. If we cannot resolve the Dispute within that period, either party may commence arbitration.

22.5 Arbitration Costs. Payment of filing, administrative, and arbitrator fees will be governed by the AAA Consumer Arbitration Rules. If the arbitrator finds your claim to be frivolous, you may be required to reimburse DearFur for fees the AAA requires DearFur to pay.

22.6 Right to Opt Out. You may opt out of this arbitration agreement. To opt out, you must send written notice of your decision to opt out to hello@dearfur.com within thirty (30) days of first accepting these Terms. Your notice must include your full name, postal address, email address, and a clear statement that you wish to opt out of the arbitration agreement. Opting out will not affect any other provision of these Terms.

SECTION 23 — GOVERNING LAW AND JURISDICTION

These Terms of Service and any dispute arising out of or related to them or the Services shall be governed by and construed in accordance with the laws of the State of Florida and the federal laws of the United States applicable therein, without regard to conflict-of-laws principles. For any Dispute not subject to arbitration under Section 22, you and DearFur irrevocably submit to the exclusive jurisdiction of the state and federal courts located in Duval County, Florida, and waive any objection to venue or personal jurisdiction in such courts.

The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

SECTION 24 — FORCE MAJEURE

We shall not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, acts of war, terrorism, civil unrest, government actions, labor disputes, supplier or carrier failures, internet or utility outages, or cyberattacks.

SECTION 25 — HEADINGS

The headings used in this agreement are for convenience only and will not limit or otherwise affect these Terms. Any ambiguities in the interpretation of these Terms shall not be construed against the drafting party.

SECTION 26 — CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time on this page. We reserve the right, in our sole discretion, to update, change, or replace any part of these Terms of Service by posting updates to the Site. When we make material changes, we will update the "Last updated" date at the top of these Terms and, where required by law, provide additional notice. Your continued use of the Services following the posting of any changes constitutes acceptance of those changes.

SECTION 27 — CONTACT INFORMATION

Questions about these Terms of Service should be sent to:

DearFur
Jacksonville, Florida, USA
Email: hello@dearfur.com
Website: dearfur.com